Josh Talks

    Good morning readers, I hope this blog finds you well.  This week's discussion is going to be focused on something that has been around since the beginning of time, word of mouth (WOM).  We will first talk about an example of effective use of word of mouth.  We will discuss what word of mouth is and how a leader can use this tool.   Then we will walk through how to use WOM successfully as a leader and a marketer.  Finally, I will bring up some considerations in today's personalized internet viewing experience.       Before we dig into the topic word of mouth as a tool, I'd like to give you an example of a leader who utilized WOM very effectively and why it worked so well.  This leader is Dr. Martin Luther King Jr. in 1963 Dr. Martin Luther King Jr. (MLK) gave a speech to 250,000 people.  In Simon Sinek's TED talk  here  he talks about how this was an impressiv...

 This week I'd like to discuss the news and how it is consumed in today's world.  I want you to think back to the last time you read the news on good ole fashioned paper.  For most of us that it has been a long time and for some of you all it may have been never.  Are newspapers dying? What are publishers doing to keep the younger generation interested in reading the news?  What tools are there to help companies get more readers on a weekly basis?  Hopefully we can answer a few of these questions.  Are newspapers dying?  The answer yes and no.  The medium of which people are reading the news is changing.  A study done in 2020 by Pew Research Center  here , shows that the majority of the news is being read digitally with 86% of the adults claiming they primarily receive their daily dose of info online.  Conversely only 10% of the adults said that they often read the newspaper.  To make things worse for newspapers only 5% of...

 Hello readers!  My name is Josh, I am currently pursuing a graduate degree in strategic communications at Troy University.  This blog is for my COM6610-Leadership and Media Strategies.  I have just begun my journey in graduate school and would like to take y'all along for the ride.  During this term I will be posting every week for the next nine weeks about the topics we cover in class  about strategic communications and emerging media .  You can follow along at this address:  Josh Talks (joshtalkscomm.blogspot.com) .  A little info about myself, I am from Oklahoma where I earned my undergraduate degree in communication studies from Oklahoma Baptist University.  I graduated in 2020, shortly after I got married to my best friend from the 3rd grade.  We are currently living in Japan traveling every chance we get.  I hope you all enjoy my blog!