Josh Talks

  Farewell Friends   My time in this course has come to an end, which means this will be my last blog.   I have had a wonderful experience writing for you all every week and I may write blogs again in the future if time permits.   Throughout the duration of the course, I had learned many different lessons in leadership and media.   A lot of which I was able to share with you every week.                   One of my favorite takeaways from this course was from Drew Dudley’s TED Talk here .   He started the talk by asking the audience, “How many of you are completely comfortable with calling yourselves a leader?”   This question took the audience back and not as many hands went up as one would think.   I just wanted to leave my las blog as a reminder to everyone that you are a leader.   You are a leader whether you think so are not.   Most people are looke...

         Good morning readers, I hope this week’s blog finds you well during the holidays.  Have you ever thought to yourself, why do companies have campaigns?  Are they effective? What are they trying to accomplish?  How are they made?  Luckily for you we are going to be focusing on Public Relation campaigns this week.  First, we will discuss what a PR campaign is and why it is important for organizations.  Secondly, we will look at some helpful tips for creating a campaign for your company.  Lastly, we will study the importance of measuring the effectiveness of a PR campaign.     What is a PR campaign?  Sandford answers that question in their article here , “A PR campaign is a series of planned and organized activities that run over a period of time to positively promote the perception of a business and communicate key messages. There are many different types of PR campaigns, but most will consist of sev...

  Good afternoon!   I hope this blog finds you well.   This week we will be looking at crisis management, the good and the bad.   Starting with what crisis management is and why it is important.   We will also look at two case studies and compare the differences between them.   The first crisis that will be discussed is Toyota’s sudden acceleration crisis and the impact on their reputation.   The second case study will be on Johnson & Johnson’s Tylenol crisis.    The reason I chose these to crisis to analyze is because in both cases lives were on the line.   Then we will discuss the differences and lessons learned from these crises.   It is common knowledge that nobody is perfect.  This sentiment is true for organizations as well.  Unfortunately, companies will face a crisis at some point in their lives.  How they handle this crisis can set them apart from the competitors.  To understand how to handle a PR ...